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A famous hostess, her name and portrait were suggestive of
good food and fine entertaining. Food companies and
advertisers used her image to suggest that any woman could
entertain, as did Dolley Madison. There were companies
named after her: the Dolly Madison Bakery, the Dolly
Madison Diary, and the Dolly Madison Ice Cream.
There was
even Dolly Madison popcorn and Dolly Madison wine. These
companies not only put her name on their own wares, they
produced advertising collectibles that carried her name --
such as clocks and thermometers. There are still Dolly
Madison snacking cakes and Dolly Madison Ice Cream. In one
of the odder combinations that you will see on this site,
Charles Schultz agreed in the late 1950s to let Dolly
Madison cakes use Peanuts as a new advertising logo. We
presume that the cake company was reluctant to change its
name, but wanted a new "look" that would appeal to the
youngsters of post-war America.
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Commentary 
Preface 
Eats 
Collection