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Newspaper Classified Ads by Business Type
Newspapers in Augusta and Franklin ran classified ads from hundreds of businesses in each issue. The origins of these businesses
show comparatively higher dependence in Augusta on outside businesses for goods and services.
| Augusta County, Staunton Spectator Ads |
| Location |
Pharmaceutical |
Appliances |
Dry Goods |
Professionals |
General Commission |
Ironware |
Total No. (includes other categories) |
| Alexandria |
|
|
|
|
|
|
1 |
| Arkansas |
|
|
|
1 |
|
|
1 |
| Baltimore |
|
3 |
2 |
|
1 |
1 |
14 |
| Boston |
|
|
1 |
|
|
|
1 |
| New York |
|
|
1 |
|
|
|
2 |
| Providence |
1 |
|
|
|
|
|
1 |
| Richmond |
1 |
1 |
7 |
|
5 |
4 |
30 |
| Albemarle |
|
|
|
|
|
|
1 |
| Clarke |
|
|
|
|
|
|
1 |
| Culpeper |
|
|
|
|
|
|
2 |
| Highland |
|
|
|
|
|
|
1 |
| Nelson |
|
|
|
|
|
|
1 |
| Orange |
|
|
|
|
|
|
1 |
| Rockbridge |
|
|
|
|
|
|
1 |
| Rockingham |
|
|
|
|
|
|
1 |
| Augusta |
8 |
11 |
22 |
9 |
2 |
5 |
144 |
| Total |
10 |
15 |
32 |
10 |
8 |
10 |
203 |
| Franklin County, Valley Spirit Ads |
| Location |
Pharmaceutical |
Appliances |
Dry Goods |
Professions |
General Commission |
Ironware |
Total No. |
| Boston |
|
|
|
|
|
|
1 |
| Baltimore |
|
1 |
|
|
3 |
|
6 |
| Clearspring |
|
|
|
|
|
|
1 |
| Hagerstown |
|
|
|
|
|
|
1 |
| Hancock |
|
|
|
|
|
|
1 |
| Harrisburg |
|
|
|
|
|
|
1 |
| New York |
5 |
|
|
|
|
|
9 |
| Philadelphia |
1 |
1 |
7 |
|
|
1 |
30 |
| Winchester |
|
|
|
|
|
|
1 |
| Franklin |
52 |
3 |
23 |
28 |
8 |
25 |
242 |
| Total |
58 |
6 |
30 |
28 |
11 |
26 |
294 |
Typical issues were compared across newspapers in 1860, and little difference was found for variance by time of year or political
affiliation of the paper's editors. The data represent one issue from each county.
Edward L. Ayers and William G. Thomas, III
Newspaper Classified Ads by Business Type
2001
Points of Analysis to this Data:
 "Newspapers in Franklin were little different from those in Augusta, but the orientation of the Repository and Transcript as
the lead Republican paper set the county apart from its neighbors and from those in the South."
"The Chambersburg newspapers sold a greater range of products than their counterparts in Staunton, and businesses there faced
greater competition as well."
Citation: Key = E169
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