Columns 1-3: These columns, and sometimes extending into
columns 4-5, carried coverage of "Local News."
Accounts of local
events, political meetings, activities of local notables or local
businesses, marriage and death announcements, and the like might appear
here. Curiously, the last column of local news often
reads like advertisements for local businesses. Though printed in
the typeface and style of a news story, the content of the items
serves no purpose other than to urge readers to frequent certain local
businesses, such as the "article" on February 1 recommending shopping
at Miller and Henshey's drug store. State news items
might
also appear in the local news section. Occasionally, as on February 1,
after the local news section but before the ads beginning in column 4,
international news items might be printed, though these were generally
in a smaller typeface than the local information.
Columns 4-6: Normally, these columns were filled with "New
Advertisements." Here, ads announced dated happenings--new stock
received from national suppliers now available in local stores,
upcoming land sales, public auctions, the results of court cases.
These inserts were not exclusively placed by Franklin County
advertisers, but could come from retailers elsewhere in the state or
region.