Papers of the Benjamin Franklin Yancey Family

J.L. Nichols to May Elizabeth Yancey, Undated

Advertising | Education--other | Published literature and the press

This letter has two enclosures - an advertisement of THE NEW PROGRESS OF A RACE and J.L. Nichols & Co. Inc. Publishers' envelope.

J.L. Nichols sends May Yancey an advertisement for an African American history book, The Progress of a Race-ul

To: Miss. Mae Yancey
Esmont
Va.
Albemarle Co.
From: J.L. Nichols & Co. Inc.
Publishers
Naperville, Illinois

Undated

Dear Friend:

Will you examine the latest edition of THE NEW PROGRESS OF A RACE if I will send it right to your home on approval?

Here, for the first time, is an authentic record of achievement having no equal in the history of mankind. There are over 475 large pages and more than 200 half tone engravings, showing who's who and what's what in the Negro Race.

A brief description will be found on the enclosed circular. Please note particularly the recommendations from prominent educators.

WOULDN'T YOU LIKE TO EXAMINE THIS AMAZING BOOK?

Our special offer is to send your copy on ten days free trial. Just pay the postman $1.98--the special bargain price--plus a few cents postage. Keep the book for ten days. Then if you are not thoroughly convinced that it is the most valuable book you ever owned, return it and your money will be instantly refunded.

Send for this real book of knowledge today. The blank below is ready to do business.

Yours for understanding,
J.L. Nichols
President.

-------------------------TEAR ALONG THIS LINE-----------------------------
Gentlemen: Send me by return mail THE NEW PROGRESS OF A RACE for 10 days
examination. I will pay the postman your bargain price $1.98 and postage.
If it does not please me you are to refund my money. (Special cash price
only $1.85 postage prepaid.)
__________________________________________________________________________
NAME ADDRESS
_________________________________________ _______________________________
ST. OR BOX NUMBER DO YOU WANT THE AGENCY?

[A] Envelope: To: J.L. Nichols & Co. [Company]
Manufacturers and Publishers
Naperville, Ill. [Illinois]
U. [United] S. [States] A. [America]
From: From........................
............................

(Note: [B] Advertisement for THE NEW PROGRESS OF A RACE:)

OFFICIAL VITAL THRILLING FAIR
THE NEW
PROGRESS OF A RACE
OR
The Remarkable Advancement of the American Negro
Revised and Enlarged by
W.H. CROGMAN, L.L.D. and J.L. NICHOLS, A.B.
with an Introduction by ROBERT RUSSA MOTON,
Principal Tuskegee Institute and Pres. National Negro
Business League
And Special Articles by Mrs. Booker T. Washington, Leader of
the National Association of Colored Womens Clubs;
W.M. Dogan, D.D. Pres. Wiley University; C.M. Melden,
Pres. New Orleans University; Albon L. Holsey, Editor
"Tuskegee Student."
Over 475 Large Pages
containing a complete history of the Negro from his earliest
existence down to the present date. Nothing is overlooked,
and nobody is slighted.
Early History Famous Men and
Slavery Women
Freedom Plantation Melod
ies War
Peace
Industry Stories of Dark
Farming Oppression
Education Bull Dog
Migration Determination
Welfare Work Ultimate Achievement
Vital Statistics
Complete-Authentic
Who's Who in the Negro Race
An Authentic Cyclopedia of Famous Men and Women,
prominent in National and International Affairs.
This is an exclusively copyrighted feature unknown
in our modern school books, and appearing for the first
time in this edition.
It sets forth the brilliant achievement of the Negro
under trying circumstances, and will be a source of
inspiration to all readers.
The world need to know of what metal these people are
made.
Over 200 Half Tone Engravings
covering every phase of Negro activity, including individual
photos of many celebrities, famous institutions, powerful
business houses, together with the most comprehensive and
exclusive galaxy of war and battle scenes ever collected
between the covers of a book. You see the Negro in the
Revolution, in the Civil War, in the Spanish-American War,
and in the Great World War. There are scores of others,
showing his sturdy characteristics in the period of
Reconstruction.
A True Pictorial History.
____________________________________________________________
Modern Negro Architecture in Their Churches, Office and
College Buildings Show the Great Progress Made by the Race
in Recent Years.
Here are two of the largest institutions in the world. The
New Edition contains more up-to-the-minute information
on religious, social and fraternal matters than any other
volume ever issued.
[picture] COLORED PYTHIAN TEMPLE
Louisville, Ky. One of the largest Fraternal
buildings in the world.
[picture] OLIVET BAPTIST CHURCH, CHICAGO, ILL.
The largest Protestant Church in the world.
Membership over 10,000.

THE ONLY OFFICIAL HISTORY
Of the Negro - For the Negro - By the Negro
TABLE OF CONTENTS
HISTORY OF THE RACE- Chap. I- Unity of the Race- No Inferior
Races- The Color Theory- Ideals of the Negro-Liberia
SLAVERY-Chap II- In Africa- Sources of Slavery-Kidnapping-
Capture in War-Early History of Slavery-History
of Slavery in U.S.
THE NEGRO IN THE REVOLUTIONARY WAR-Chap. III-The First Blood
for Liberty-Crispus Attacks-Hero and Martyr- Heroism
of the Negro- Soldiers.
ANTI-SLAVERY AGITATION-Chap. IV-Leaders of the Anti-Slavery
Party-Anti-Slavery Women of America-Harriet Beecher
Stowe-John Brown and Other Prominent Abolitionists.
THE FUGITIVE SLAVE LAWS-Chap. V-The Underground Railroad-
Agents-Methods-Pursued-Brutal Treatment of Returned
Runaways.
THE NEGRO IN THE CIVIL WAR-Chap. VI--Number Enrolled- Ready
for Enlistment- In the Union Ranks-First Colored Regiment-
Brave Black Heroes-Glorious Records of Officers and
Soldiers-History of Important Battles and Minor
Engagements.
THE NEGRO SOLDIER IN THE SPANISH-AMERICAN WAR-Chap. VII- By
Prof. W.H. Crogman, A.M.-History of Spain's Rule in Cuba-
Leadership-Antonio Maceo, the Colossal Figure of the
Cuban War- His Devotion to Cuban Freedom-Colonels
Roosevelt and Wood- Rough Riders-Negro College Students
as Soldiers-Negro Patriotism-Courage and Usefulness.
THE NEGRO IN THE GREAT WORLD WAR-Chap. VIII- Important Facts
and Figures-Making the World Safe for Democracy-The
Black Colonials-Germany Beaten at the Marne by Negroes-
Stevedores- Negro Officers-Combat Troops- The 92nd
Division-The Old 15th New York-Colored Regiment Receives
Most Citations for Bravery-Record in Black and White-
Decorations and Awards for Bravery-Privates Roberts and
Johnson Receive First French Award- Negro Women in the
War- The Y.M.C.A.-Knights of Columbus-Colonel Roosevelt
Wanted Colored Regiments- Negro Race Loyalty- Love
for U.S.
ONE HUNDRED YEARS OF MIGRATION-Chap IX- The Beginning- In
Spite of the Handicap- The Fugitive Slave Law-
Migration in the Civil War- Reconstruction- Why the
Negro Left the South- Political Inequality- Lack
of Educational Opportunities- Lynching- Migration-
During World War- The Results.
NATIONAL ASSOCIATION OF COLORED WOMEN-Chap. X- By Mrs.
Booker T. Washington-Club Work Among Negro Women-The
First National Meeting-Present Membership-Aim of
the Colored Club Women-Women Who Organized the
National Association- Work of the Departments-
Woman Suffrage-Patriotism-Education-Music-Literature-
and Art- Child Welfare-Health Conditions-Mothers-
Meetings-Business-Rural Life-Officers of the
Association and Their Duties
THE NATIONAL BUSINESS LEAGUE-Chap. XI-By Albon L. Holsey,
Secretary Tuskegee Institute- Fifty Years of Progress-
Promoting the Commercial and Financial Development
of the Negro-Gains Made by the Race-The Great Need
of the Organization-Affiliated Organizations-The
National Banker's Association-The National Funeral
Directors' Association- The National Negro Press
Association- The National Negro Bar Association-
The National Association of Negro Insurance Men- The
National Retail Merchants' Association-The National
Association of Real Estate Dealers.
NATIONAL NEGRO HEALTH WEEK is one of the Most Helpful and
Far Reaching Efforts of the League. This Movement
is Supported by State and CIty Wards of Health.
PROGRESS IN INDUSTRIES-Chap. XII- Farms, Homes and Business
Enterprises-Fifty Years of Progress in Business-
Landmarks in Negro Enterprise- Men and Women Who Have
Made Good.
EDUCATIONAL PROGRESS-Chap. XIII-Freedman's Bureau During
Civil War-Common Schools of South Hopelessly
Inadequate- Rosenwald School Fund Great Aid- County
Training schools for Teachers-Normal Schools-
Academies-Colleges-Universities- Great Progress in
Recent Years- Demand for Efficient Teachers- Wonderful
Record Made by Tuskegee Institute and Other Institutions.
RELIGION AND THE NEGRO-Chap. XIV-By Charles M. Melden, D.D.,
President of New Orleans University-Early Religion-
Religion in Slavery-Religion Shown in Song-Early
Churches- Negro Intensely Religious-Different Creeds
and Donominations.
WHO'S WHO IN THE NEGRO RACE-Chap. XV-By W.M.Dogan, D.D.,
President of Wiley University Biographical Sketches
of Famous Men and Women (over 100 pages.)
PLANTATION MELODIES- Chap. XVI-Incidents, Experiences and
Pleasantries.
Picture: Paul Lawrence Dunbar
PROGRESS OF A RACE tells in word and picture the
remarkable advancement of The Race from the very beginning
down to the present day and age. Read the table of contents
in an adjoining column. Note the topics, early history,
Slavery, Revolutionary War, Anti-Slavery Agitation, Civil War,
World War, Migration, Education, Religion, Businessm etc.
Never before has such a wealth of useful and valuable
information been presented in book form and at a popular price.
Over 100,00 copies have already been sold on a guarantee
of satisfaction or money back.
Knowledge is Power
You Know some wealthy Negroes,
But Do You Know that some pay over $100,000 income taxes?
You Know of Booker T. Washington,
But Do You Know DuBois, Pickens, Tulane, Williams, etc?
You Know of Paul Lawrence Dunbar,
But Do You Know that America's foremost verse critic is a
Negro?
You Know folks with musical ability,
But Do You Know that one of the world's greatest composers
of music was a Negro?
You Know some heroes of the World War,
But Do You Know that one Regiment of Negro Troops received
more decorations for bravery than any other U.S. unit?
You Know all about your local Woman's Club,
But Do You Know what the National Association is doing all
over the world?
You Know many politicians,
But Do you Know the hundreds of Negroes who have served our
Government in high official places?
You know the truth,
But Do The Children learn these facts in school?
________
Progress of a Race answers all these questions and more. It
contains more valuable information about the Negro Race
than any other book ever published.
____________________________________________________________
"The best accomplishment along literary lines
yet published in the interests of my people."-
T.J. Johnson, Prin. Shelby Inst.
"This volume rightly has a place in the private
and public libraries of the Negro."- O.H. Bernard,
State Agent. Tenn. Rural Schools.
"I am highly pleased with Progress of a Race."
-P.A. Goins, Gen Sec'y. Y.M.C.A., Bluefield, W.Va.
"I like PROGRESS of a Race very much in-
deed."-Ada C. Baytop, Secy. Y.W.C.A., Charleston, S. Car.
"I am well pleased with Progress of a Race."-
W.M. Hubbard, Prin. A. & M. State School, Forsythe, Ga.
"The best book of its kind I ever examined."-
D.C. Brayton, Pres. Alabama Christian Institute.
"I would not be without it."- J.D. Hill, Pres.
C. & S. Baptist College.
___________________________________________________________________
Styles of Bindings and Prices
Library Edition-extra quality cloth, embossed stamping, price $2.90
Deluxe Edition-full Kraft Morocco. marble edges, price $3.75
Single copies sent post paid upon receipt of price.
AGENTS WANTED Make from $5.00 to $20.00 per day RIGHT NOW taking
orders for this great reference book. Be first in your territory.
We pay highest commissions and give you exclusive selling rights.
Write today for Free outfit including agent's sample book and full
instructions. Include 25¢ to cover mailing expenses.
___________________________________________________________________
J.L. NICHOLS & CO., Naperville, Illinois

Published by: Virginia Center for Digital History

Source copy consulted: Papers of the Benjamin Franklin Yancey Family (MSS 11599), Alderman Library, University of Virginia

Text and images (c) copyright 2001, by the Rector and Visitors of the University of Virginia

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